Holland Bloorview: No Piece of Cake

Client: Holland Bloorview
Content: Photo + Video Ad Campaign
Year: 2024

In the Fall of 2024, we partnered with Holland Bloorview to produce photo, design & video material for their yearly Anti-stigma campaign. “No Piece of Cake” featured striking images depicting the little talked about realities of persons with disabilities entering adulthood and the adult medical system.

The campaign featured digital and print ads placed around Toronto, as well as conversational videos featuring clients and their families.

The campaign was a major success, garnering media attention and awards in advertising and advocacy.

No Piece of Cake - Jan & Wes Conversation

No Piece of Cake - Joseph & Sooni Conversation

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